US News: “An informed do-it-yourselt approach may be cheaper and, ultimately, just as effective as going to your dentist. Costing $200 to $400, the kits work as well as or better than in-office treatments, according to Matis (director of research at Indiana University School of Dentistry). In studies, he has found that at-home treatments outperform all tested in-office products.”
Fox News: “Other celebs including Jon Bon Jovi, Oprah Winfrey, Brad Pitt, Angelina Jolie, Jessica Simpson, Nick Lachey, Britney Spears, Cheryl Hines, EvaLongoria and Tom Cruise - plus many more -- have gleaming white smiles as a resuit of bleaching...”